Reference for Sales People Student Lecturer Practitioner Marketing And Sales

by: Charen Smith

Advertising is actually a complicated process. It takes a lot of resources and effort on your part to make sure that you send out an effective ad, like your advertising posters, and then make certain that your messages are well understood by your target clients.

And it all depends on the advertising style that you use. When done right, your advertising style in your poster printing pieces for example, can adequately convey your message and get you the response you expect from your marketing campaign.

Are you the visual type? If you are, then most likely that your advertising style is guided by elements that create mental pictures for your target audience. Those people who are visually oriented are often dictated by what they actually see. They often interact with the world via the pictures they create in their minds. Statements that have the words ¡look, ¡see, ¡imagine, ¡picture, and ¡visualize are very common with these people.

If you have a visual type of advertising, your campaign is more likely to have pictures and graphics to explain what you would want to say to your prospects. This style is very effective if you’re targeting those who respond more readily to images rather than words. So when presenting new information to your customers, the more colorful your presentation, the more likely you’ll get a positive response from your target market.

Are you the auditory type then? Words such as ¡hear, ¡sound, ¡listen, and anything to do with your sense of hearing are often used by those who react to the world by using their auditory senses. As an advertiser, this type of ad is more likely to present your offer in recorded fashion and in a musical approach. When applied to your target audience, those who receive your message through your posters for example, would often repeat your message out loud for them to be able to understand better. So when using the auditory type of advertising, make sure that you take the time to explain new information to your target audience, as well as be able to answer all the possible questions that your target audience might put forward.

Or are you the kinesthetic/tactile type? If so, then your advertising is often made to propel your target clients to act and move on your message. To interact, action-oriented words such as ¡feel, ¡touch, ¡hold ¡grasp, and ¡move are very common in this type of advertising. You would want your target audience to get in touch with his or her emotions and the action involved in your message. Hence, when conveying new information, it’s better to provide activities that would make your target clients go through the motion of completing a process or a procedure.

Learning the type of advertising you’ll use to reach out to your target clients can help you provide a better and more effective marketing campaign that will surely have a positive response from your prospects.

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About The Author
Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.