Reference for Sales People Student Lecturer Practitioner Marketing And Sales

by: Tom Domin

Have you ever wondered what people actually do with your business card? Wouldn't it be great if you could follow your cards and see where they ended up?

Suffice it to say, it may not be where you intended and, the long and the short of it is, your card may not be working for you. As you know, your business card is an integral part of a good marketing plan. For its size and cost, it's probably the most powerful part of all.

The last thing you want is your card tossed into a drawer full of old, coffee stained, tattered and smudged, stack of forgotten cards with long forgotten contacts. Worse yet, you card could even get dropped into the nearest circular file...and, in an instant, it's gone forever!

So it's especially important that your card be one that is memorable and makes a favorable impression. We have all seen magnetic business cards, laminated cards, letter openers that incorporate a business card, sports schedule/business card combinations, and the old standby, the infamous calendar/business card combination.

As a Mortgage Professional you should always be looking for an "outside-of-the-box" original, fanciful or extravagant presentation which can draw extra attention to you and your message. Remember...creativity knows no bounds - except for the amount of money you wish to spend.

Business Card Note Pad from EMBA, Inc. may just fit that definition. It's new, outside-of-the-box, innovative, simple, refreshing, and affordably priced. Using your existing business card, they spiral bind your business card to the front of a forty (40) sheet note pad with a calendar-at-a-glance on the back side of the pad. The note pad fits conveniently in a purse, pocket, sun visor, or briefcase.

Every time people write a note, they'll see your name and mortgage message. It's like turning your business card into a pocket sized personal billboard. Place a pre-printed label near the back which reads: "Call Joe Smith ABC Mortgage, Inc. (123)456-7890 for a free refill," adding even more value and life to your note pad.

If your note card is going to a Real Estate Professional, add a pre-printed label in the back containing Amortization Factors...they'll love you for it. Adding a simple label with valuable information will make your note pad in demand and indispensable.

You can review he details of this offer and how simple it really is to order by going to the following web site: http://www.businesscardnotepad.com. Check out their guarantee...it's first class.

About The Author
Tom Domin is the author of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter that is geared for Mortgage Professionals. You can sign-up by visiting http://www.mortgagemarketingtoolkit.com/.

by: Darrin F. Coe

According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer styles”.



1. The perfectionist consumer style, which describes a consumer that searches carefully and systematically for the best quality in products tend to learn through serious, analysis and through both active and observation oriented learning. These types of consumers are highly goal oriented.

2. The brand conscious, price equals quality consumer tends to be oriented toward buying the more expensive, well known brands tend to find choosing known brands an expedient strategy that replaces thinking and learning in their consumer choices.

3. The novelty and fashion conscious consumer seems to line new and innovative products and gains excitement from seeking out new things. This consumer tends to not be concerned with the implications or consequences of purchasing new or innovative products and services.

4. The recreational shopping consumer finds shopping a pleasant activity and engages in it because it’s fun. This consumer engages in shopping as a social experience or because they like to be involved in their shopping.

5. The price value consumer tends to focus on sales and lower prices balanced against quality. This consumer tends to focus on active, fact acquisition. This consumer tends to shop the market in-depth and do many comparisons to find the proper balance of low price and quality.

6. The impulsive consumer buys at the spur of the moment and are unconcerned with how much is spent. This consumer does not want to be bothered with new information or learning about products or services..

7. The confused-by-overchoice consumer perceives too many brands and stores and experiences information overload in the market. This person is overly detailed and fact oriented in their consumer process and becomes mentally overloaded, especially in a complex multichoice market.

8. The habitual, brand loyal consumer repetitively chooses the same brands and stores. This consumer engages in a serious learning process to find products and services that provide them with positive experiences and then stick with them.

Research Implications

Know thy consumer. This research indicates how important it is to develop a psychological profile of your ideal consumer. You need to know what consumer frequents your market and from this you can begin to develop, first intuitively, then through ongoing research, a profile of your target customer’s consumer style.

For instance if you sell your product or service over the internet you can be pretty sure that you are marketing to people who operate out of a limited number of consumer styles such as the perfectionistic; the novelty/fashion; and

the price conscious consumers. These are all information oriented consumers who engage in seeking information before they purchase.

If you are marketing to other businesses then you’re once again probably going to need to market with an orientation to providing sound information coupled with powerful and relevant benefits because you’ll be dealing with perfectionist and price conscious consumers.

Also, realize that with this information you can work to turn people from one style to another. For instance you may be able to convert a price conscious consumer to one who is brand loyal by providing consistent quality for a lower price. You may be able to convert the confused-by-overchoice consumer into a brand loyal consumer by providing simple, straight forward information combined with quality that cuts through the information overload.

Conclusions

Study your target market and actively work to know how they think and this will open up new marketing creatives that will better target their particular consumer style. This should prove to increase your bottom line if done thoughtfully and consistently.

Sproles, Elizabeth & Sproles, George (1990). Consumer Decision-Making Styles as a Function of Individual Learning Styles. The Journal of Consumer Affairs. Vol. 24. Issue 1.

About The Author

Darrin F. Coe, MA holds a master’s degree in professional psychology and specializes in consumer thinking. His latest report, “The Internet Consumer Exposed” is packed with eye-opening insights about the psychology of the internet consumer at http://consumer-thinking.com/exposed1.

coe@ris.net

by: Charles E. White

Information products are easily sold via the internet today in such forms as audio, video and ebooks.

In order to be successful on the internet super highway, you must first find a unique information product and find a target market.

Ebooks are much easier and much less expensive to create than a printed book. First, your customer can download the ebook immediately and secondly, there is no shipping cost as in a printed book.

Take action by gathering ideas from such places as magazine ads, tv commercials and searching for hot topics on the internet. Large companies spend large sums of money on print and tv advertising. You can bet they know their target market. So, why not let them help you find that target market.

After finding a niche market, it is time to test market your idea. You will make mistakes and try things that just don’t work, but don’t get discouraged. Learn from your mistakes. You will be amazed at the results that come from the school of hard knocks.

Having your own internet marketing business is exciting and very rewarding and you may even make lots of money.

Good luck and TAKE ACTION NOW!

About The Author

Charles White is an Internet Marketer and you can learn more about internet marketing concepts at http://www.internetprofitmastermind.com where you will be among the first to be part of an awesome project.

atozemail2006@yahoo.com

by: Charen Smith

Advertising is actually a complicated process. It takes a lot of resources and effort on your part to make sure that you send out an effective ad, like your advertising posters, and then make certain that your messages are well understood by your target clients.

And it all depends on the advertising style that you use. When done right, your advertising style in your poster printing pieces for example, can adequately convey your message and get you the response you expect from your marketing campaign.

Are you the visual type? If you are, then most likely that your advertising style is guided by elements that create mental pictures for your target audience. Those people who are visually oriented are often dictated by what they actually see. They often interact with the world via the pictures they create in their minds. Statements that have the words ¡look, ¡see, ¡imagine, ¡picture, and ¡visualize are very common with these people.

If you have a visual type of advertising, your campaign is more likely to have pictures and graphics to explain what you would want to say to your prospects. This style is very effective if you’re targeting those who respond more readily to images rather than words. So when presenting new information to your customers, the more colorful your presentation, the more likely you’ll get a positive response from your target market.

Are you the auditory type then? Words such as ¡hear, ¡sound, ¡listen, and anything to do with your sense of hearing are often used by those who react to the world by using their auditory senses. As an advertiser, this type of ad is more likely to present your offer in recorded fashion and in a musical approach. When applied to your target audience, those who receive your message through your posters for example, would often repeat your message out loud for them to be able to understand better. So when using the auditory type of advertising, make sure that you take the time to explain new information to your target audience, as well as be able to answer all the possible questions that your target audience might put forward.

Or are you the kinesthetic/tactile type? If so, then your advertising is often made to propel your target clients to act and move on your message. To interact, action-oriented words such as ¡feel, ¡touch, ¡hold ¡grasp, and ¡move are very common in this type of advertising. You would want your target audience to get in touch with his or her emotions and the action involved in your message. Hence, when conveying new information, it’s better to provide activities that would make your target clients go through the motion of completing a process or a procedure.

Learning the type of advertising you’ll use to reach out to your target clients can help you provide a better and more effective marketing campaign that will surely have a positive response from your prospects.

For more information, you can visit this page on http://www.printplace.com

About The Author
Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.

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