Reference for Sales People Student Lecturer Practitioner Marketing And Sales

by: Tom Domin

Have you ever wondered what people actually do with your business card? Wouldn't it be great if you could follow your cards and see where they ended up?

Suffice it to say, it may not be where you intended and, the long and the short of it is, your card may not be working for you. As you know, your business card is an integral part of a good marketing plan. For its size and cost, it's probably the most powerful part of all.

The last thing you want is your card tossed into a drawer full of old, coffee stained, tattered and smudged, stack of forgotten cards with long forgotten contacts. Worse yet, you card could even get dropped into the nearest circular file...and, in an instant, it's gone forever!

So it's especially important that your card be one that is memorable and makes a favorable impression. We have all seen magnetic business cards, laminated cards, letter openers that incorporate a business card, sports schedule/business card combinations, and the old standby, the infamous calendar/business card combination.

As a Mortgage Professional you should always be looking for an "outside-of-the-box" original, fanciful or extravagant presentation which can draw extra attention to you and your message. Remember...creativity knows no bounds - except for the amount of money you wish to spend.

Business Card Note Pad from EMBA, Inc. may just fit that definition. It's new, outside-of-the-box, innovative, simple, refreshing, and affordably priced. Using your existing business card, they spiral bind your business card to the front of a forty (40) sheet note pad with a calendar-at-a-glance on the back side of the pad. The note pad fits conveniently in a purse, pocket, sun visor, or briefcase.

Every time people write a note, they'll see your name and mortgage message. It's like turning your business card into a pocket sized personal billboard. Place a pre-printed label near the back which reads: "Call Joe Smith ABC Mortgage, Inc. (123)456-7890 for a free refill," adding even more value and life to your note pad.

If your note card is going to a Real Estate Professional, add a pre-printed label in the back containing Amortization Factors...they'll love you for it. Adding a simple label with valuable information will make your note pad in demand and indispensable.

You can review he details of this offer and how simple it really is to order by going to the following web site: http://www.businesscardnotepad.com. Check out their guarantee...it's first class.

About The Author
Tom Domin is the author of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter that is geared for Mortgage Professionals. You can sign-up by visiting http://www.mortgagemarketingtoolkit.com/.

by: Paul Linder

If you are running a business or providing a service, it is most certain that you will be alarmed at the rate, which your competition is growing. Yesterday, it was you and your school chum who were running the online store to sell tattoo designs (or used jeans or whatever) and today you see that two more guys have opened up much better stores. Hey, they got all the products you are selling and something more. You are surprised. Tomorrow, it is certain that you will see few more stores popping-up and you will be, yes we all know, ALARMED!!

It is time for you to wake up from that comfortable couch and start singing those marketing songs about your business on all the available channels. If you are one among the royal lot, throw those investor backed marketing campaigns to woo your prospective customers. The bottom-less purses give you the freedom to experiment and take risks to utilize all media streams for promoting your business. However, if you are serious about each dollar that goes out of your wallet, you will be checking for the right cost-effective mediums for your business promotion as the first step.

Search Engine optimization and postings, Link Exchanges, Affiliate Programs, Banner Advertising are some of those techniques that has been used for this purpose by most of the online business owners for long time. Though this had been enough for your market presence and brand building few years back, times have changed and these mediums have become so common that everyone is into it and so are your competitors. It is high time you think of a new way, a niche area for wooing in your customers, a system that helps you to easily express everything about your business and make your customer feel the way you want them to feel.

The answer is in a new system that has been built to utilize the latest technological advancement in Internet media transfer, Video Streaming. ClipsID (www.clipsid.com) is a new entry into the list of fast growing online video streaming sites. However, this system has been developed to answer the constant yearning in the market for a better business promotional system and the way the system works is a perfect match for anyone wanting to promote their business online.

What is ClipsID?

If the system has to be described in a single phrase, the best one would be "The Largest Internet Theatre For Online Video Advertisements". Business Promotion is achieved by automated marketing of promotional videos of businesses currently within the system.

According to ClipsID.Com, "ClipsID is a powerful way of promoting yourself or your business with the aid of video presentations. Upload your videos into the system and the system will assign a unique number to your video. This is your video's ClipsID. It is a simple number just like your telephone number". The uploaded commercial videos are displayed on the system in various areas inviting customer interests. Also viewers can search for videos, watch them and invite others. Since the businesses can link their business contact details with the video, the prospective customers can directly contact these businesses, thus providing immediate results.

Currently, anyone can register for a free ClipsID account, which gives a free account with 10Mb video upload space plus access to all business promotional features currently available. All the promotional tools are easy to use with minimum technical know-how.

How to Promote your Business with ClipsID?

Some Power Tools that we will be using are:

Upload Tool
Associate Business Links Tool
Video Banner Creation Tool
Email Signature Tool
Webmercial Showcase
Invitation System

Upload Tool

The first and most important step you need to take in making this new promotion tool to work wonders for you is to upload your promotional content into it. Just make sure that you have an eye catching promotional video of your product, business or service. Remember, your response would be as good as your promotional video.

Once you have a promotional video, the rest is easy. Create a free account with ClipsID by clicking on the Sign-up button you can find on the home page (www.clipsid.com). All they ask you to enter is your email address (this is your username), a desired password and your first name. It is so very simple.

When you sign-in for the first time, you will be shown a welcome page with a button on it, asking you to upload your promotional video.

Clicking on it will pop-up the Upload Video tool where in you can upload your promotional video. You have two options for uploading the video, a Quick Upload option as well as a Complete Upload option. I suggest you choose the latter (Complete Upload) option, where in the first step is to provide details about the video/your business.

Note that the first 28 characters of your title as well as the first 64 characters of your description are very important. Please read the Webmercial Showcase section to know more about it.

This upload tool accepts video in AVI, MPG and FLV format only. If you have any other video format, you can use the free ClipsID Encoder tool (available in the Downloads section) to encode it to FLV format and then upload it.

Read the Associate Business Links Tool section for completing the second step.

Once your video is successfully uploaded, the ClipsID system will process the contents and generate a UNIQUE identifier for your video, called ClipsID, which is a simple number just like your telephone number.

Once you have your ClipsID for your video, you can exchange it with your friends, customers and prospects, who will be watching your video just by entering this number on the ClipsID player.

Associate Business Links Tool

Now, direct all your viewers to your website or online business using the Business Link tool, which is the second stage mentioned in the Upload Video Tool earlier.

Copy your website (or online business system) address (URL), and paste it on the Business Links section appropriate column.

If you go through the various options available, it is now easy to associate any Internet link or email address to your video so that all those viewers who are interested in your business can contact you or go directly to the online link where you want to redirect them.

When your promotional video is played on the player, your business link will be displayed as a click-able button on the player bar. The key is that it is really enticing for the viewer to see a button below the video being played that shows something like "Order Now!" just below a video that shows the promotional video below a product he would like to have, and not leaving without clicking on it.

When the button is clicked, the user is taken to the web-link you are associating with the video using this tool. The web-link will be opened in a separate window and this can be a direct link to your product details page or ordering page or whatever.

Video Banner Creation Tool

Banner Advertising has given users a new avenue for putting promotional content as fast paced advertising matter that is customized for the online crowd that can take prospective users directly to your online businesses. However, there is a single problem. Most of these ads were BORING!! And making those viewers clicking on it is becoming hard.

Use the ClipsID generated earlier, for creating your own Video Banners, where in you can show your promotional video in the banner, and thus making your advertisement much more interesting.

It is very simple to create your video banner. Click on the "Generate Banner" link that will open the Banner Creation tool.

All you have to do is select your promotional video and ask the banner creation tool to make it as a video banner in the size you want. It generates the code and you can use it where you want to place the banner. It is that simple.

Email Signature Tool

Did you ever know that your email client is your greatest marketing tool? Not your telephone, not your PowerPoint presentation. Without you even knowing, you are sending many pieces of digital information to a person who is analyzing it and forwarding most of them to others.

According to a research, around 68% of the emails sent throughout the world will have a lifetime of more than 3 hops from the originator. It means, that there is a high chance that your email might be copied or forwarded for two more people than whom you intended. If you know about the multi level marketing basics, then you would definitely understand the chances that your emails would be ready by people whom you might never have thought of.

Now you can leverage this hidden prospect for your Business Promotion, without much efforts and any irritation on the intended recipient.

Place a small HTML code generated by the Email Signature tool on the signature part of your email client. Each time you send an email, your video's ClipsID is sent as a link when clicked shows your promotional video on the ClipsID player in a separate window.

Click on the "Generate Email Signature" link and select your video that needs to be associated with all your emails. Once you click on the Generate button, you will be provided with a set of HTML code that can be copied and pasted to the signature section of your email client.

This will be a single word link identifying your ClipsID. If your email client supports HTML content, the signature will be displayed as a click-able link.

Be sure that the majority of your email recipients are going to click this link and once they click, they are going to be shown with your promotional video and most of them will want to see a video, which is unlike a promotional text message that will require efforts from their part to read it. So be sure that these viewers will sit back relaxed and watch your video.

Webmercial Showcase

The Webmercial Showcase is a selected catalog of promotional videos that will be displayed on ClipsID Home page, Search Page, Public Video page and even on Signature Video Display page. Listing your promotional video on this showcase means exposure to thousands of unique viewers for your advertisement video.

Webmercial Showcase contains a marquee like display of some of the promotional videos that has been uploaded to ClipsID, with part of title and description displayed below the video thumbnail.

To get listed on this Webmercial Showcase all you need to do is inform ClipsID about your wish. They have provided an almost hidden link on the Manage Videos page, where there is a small piece of text on the top of the form area, where in you can fill up your request and send to them.

Normally it takes less than 48 hours for your video to be listed on Webmercial Showcase.

Invitation System

Larger the number of Views for your promotional video, the larger would be the number of prospective customers that would be interested in doing business with you. How can you make some immediate viewer base for your video? The answer is ClipsID Invitation system that would help you to send invitations to your contact base telling more about your video as well as inviting them to view the video.

The process is very easy. Once you have your working ClipsID, create an Address Book of all your contacts and then proceed to the Invitation tool (you can find it in the Manage Videos section) for selecting your video, choosing the address book and for creating a small invitation message, which will be added a personal note to the invitation. The tool will add the rest of the invitation message and then send it to all on your selected address book.

Conclusion

So, by investing a small amount of time, you can use this innovative marketing system to promote your business to new heights.

It is a relatively new approach and hence it is the right time to experiment with this system. If you are stuck at any point of time, you can rely on the ClipsID support forum for your answers.

By the way, I am also interested to know more about your experiences with this innovative system. Please feel free to contact me at paul.linder@yahoo.com. I would be delighted to hear more about your experiences and share my thoughts.

All rights for the logo, name and other materials mentioned in this document belong to ClipsID.Com LLC (www.clipsid.com).

About The Author
Paul Linder is a veteran in creating Online Marketing & Promotion campaigns with more than 12 years experience in advising medium to large-scale businesses the strategies for creating successful online businesses. He lives in San Francisco, CA mostly hugging his Dell 700m Laptop or iPod. He is currently working as the Vice President of http://ClipsID.Com and you can reach him at paul.linder@yahoo.com

by: Judy Cullins

Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles.

These ten Tips will help you write a winning article that top ezines and Web sites will want to publish.

1. Include your non-fiction book's chapter how to's or your fiction’s juicy chapter excerpts in your articles. Your book coach encourages novelists as well as self-help authors.

2. Keep your articles around 200-800 words each. Remember today's audience likes short copy. They want it one, two, three.

Online writing is so different from what print magazines want.

3. Keep your article focused on just one thesis or point. That means mindmap your article or make a linear outline what points to keep before your write it. A plan helps.

4. Create a hook for your two or three-sentence introduction. Notice this one asked you a few questions to engage you.

5. Forget the old school of writing for print magazines and getting paid. Follow the Internet way-- give your article away like Mrs. Field cookie samples, so people who read them and notice your signature file will want to visit the site where you sell your book.

6. Keep yourself out of it. Your audience wants to know what you can do for them. Replace those "I" constructions with "you." "If you are like me...."

7. Number the main points for clarity. People love easy to read tips. Remember tips have a format that pros know. Start with a command, follow it with a benefit for doing it, and follow that with examples of how.

8. Collect ten well-edited articles before you blast off. Online readers will look at you more seriously when they see you offer more than one quick thing. They will see you as the savvy expert and click to where you sell your book.

9. Leverage one article into five. Change your audience. Change your number of how to's. Three Tips to... or Five Tips... or The Two Best Ways to....

10. Remember free information is the reason people go to Web sites, so put your articles there as well as in a blog.

Once you get dozens of short articles or fiction excerpts out to no spam ezines or top web sites in your field, you will notice the search engines optimizing your site because they see your important key words that link you, your book, or your service together. Your submitted articles lead to the magic of "viral marketing." The thing is that this is attraction, natural marketing at its best. Your coach's URL and signature file is now on over 33,000 Web sites.

Judy Cullins ©2005 All Rights Reserved.

About The Author

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com or Cullinsbks@aol.com

Phone: 619/466-0622 -- Orders: 866/200-9743