Reference for Sales People Student Lecturer Practitioner Marketing And Sales

 
My Name is Mrs Christabel Qaddafi  From Libya A  Cancer sick widow (Hospitalized)Can you help me to invest my money in your country.
Read and reply to this my alternative email address only:  (mrschristabelgadaffi1@outlook.com)

by: Alan Sharpe

The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. When you test your package against my package and we measure the results, we know for certain which package performed better.

Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing you should test is your offer. Your offer, after all, is the second most important ingredient of direct mail success. And as Axel Andersson says, “If you want to dramatically increase your results, dramatically improve your offer.”

How do you “dramatically improve your offer?” By creating an offer that is different from the one you are using now, and testing both at the same time. Basically, you mail two packages, one with Offer A and one with Offer B. You test nothing else. Then you measure which offer outpulls the other. Here is how you do it.

Test a hard offer against a soft offer

A hard offer asks for an appointment. A soft offer invites prospects to request more information (such as a white paper).

Test a product literature offer against an educational offer

Product literature includes brochures, catalogs, sales sheets and technical specification sheets. Educational offers include white papers, special reports, books and article reprints.

Test one educational format against another

Some prospects prefer their information on paper. Others prefer going online to a special page on your website. Still others prefer watching a video, or listening to a CD.

Test offer descriptions

Should you say “Buy two for the price of one” or “Buy one and get one free?’ Test and you’ll know.

Test a deadline against no deadline

Giving your potential customer a deadline for responding might boost response. And it might not.

Test one premium against another

Offer an Apple iPod in one mailer and a Blackberry in another. Offer a gift certificate to Amazon.com in one letter and a CD player in another. See what happens.

In all your tests, remember to test one thing at a time and to make your tests big. Keep all the other variables (timing, design, list and so on) the same while you test just the offer. When I say “make your tests big” I mean that you should test two very different offers. If the offers you test are too much alike, you will not be able to trust your test results. And that’s not just a hunch.

About The Author

Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers generate leads, close sales and retain customers using business-to-business direct mail marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at www.sharpecopy.com.

by: Gary Whittaker

Everyone wants to make money with little effort. There are infomercials, books, magazines, and websites promoting how you can make a year's worth of salary in just one week. All you have to do is spend a week's salary to purchase the material that will change your life!

Get rich quick schemes have been around since Cain slew Abel and will be around until the 2ND coming, there's no getting around it. There is also a saying about there being no substitute for good, honest, hard labor.

We decided to take a chance on the internet's latest version of making big money with little work; taking surveys. We noticed the opportunity on Google Ads and clicked to check out www.paidsurveysonline.com. Sites like the aforementioned paidsurveys charge a price for membership to their exclusive money making club. Sites such as these promise to reward you taking just a few hours a day of your time with hundreds of dollars in compensation, or trips, or other prizes. Very leery of giving out my credit card to any Tom Dick or Harry, we decided to look for scams associated with that site. To no ones surprise, a huge list of sites or entrees were found. In reading some of the commentary, some paid survey victims mentioned that you can found the same service for free, at sites like www.surveyclub.com. So, I spent the next few hours signing up not just to surveyclub.com, but about 10 other free survey sites that are linked with it.

2 days have gone by and I finally got my first free survey pay off. For a 2 week participation on a panel about coffee, I would be rewarded with 20 cups of coffee, and a free coffee grinder. I need only supply my credit card in order to pay for the shipping and handling charges. Too bad for me, I only drink tea.

I will be providing weekly updates on my progress, so make sure to check back.

About The Author

Gary Whittaker

www.TENWEBZINE.com goes under cover. Check out the blog for weekly updates to see if it is worthwhile to spend your time in online money making schemes.

editor@tenwebzine.com

by: David Kan

This useful article is published for global tourism marketers who want to enhance the travel brochure and Ebrochure marketing. Revise these mistakes for better brochure and electronic brochure marketing result and efficiently entice global visitors.

This is a long article with many parts of interesting skills and knowledge and up to now is the best article about brochure marketing in the world; In fact, it's the first chapter of Advanced Tourism Brochure Marketing Package published by T-IM.com (http://www.tourism-internetmarketing.com/ebook/TOURISM_BROCHURE_MARKETING_EBOOK.htm); therefore, its content is also great for any businesses which have a marketing brochure.

This article is so comprehensive and has 2 parts:

Part 1: The first 7 serious brochure marketing mistakes

Part 2: The second 7 mistakes more to be revealed.

Due to the length of the whole article make difficult to read and remember for reader , I just supply the part 1. At the end of this article, there will have a link to the part 2 and Friendly print version of the whole article.

Keep reading.

Part 1: The first 7 serious brochure marketing mistakes

A well- planed and carefully-designed tourism brochure will indeed increase the services business; especially it is the business of tourism. But many tourism marketers don’t make effective use of their brochure and leave out important elements. That is a cost, a real damage for your business.

If you have a marketing tool to use, you must ultimately exploit its profit; if you can not take advantage of the promotional tool, the money and time of publishing the tool is one of the biggest costs. The second cost is the lost prospects caught by your competitors who use this same tool at its most power. And the third created by the weakness of your integrated marketing plan – you do not know how to use one among many of your marketing tools effectively, how can you use the rest to get the most benefit of your marketing mix.

Mistake 1: Brochure is created as a sole fighter in the battle field of marketing. It is use lonely, separately with no support from other tool of marketing. There is no marketing plan as a base for your brochure. We create the brochure because the other has it, even a lot of it. And second reason is if we do a travel and hospitality business without having a brochure, it seems not to be a tourism business.

- In fact: Any advertising, including brochure, should be a part of the total marketing plan for a business. If your marketing strategy determines that tourism brochure are an effective method for reaching your target audience, then carefully design the best brochure possible.

Mistake 2: The most expensive misconception is that brochure sell- that a prospect will read the entire of the brochure with glowing adjectives, and sign a contract as a result of it.

- In fact: A brochure, in this context, is a pamphlet or booklet that describes an organization and its function, or a hotel with its services… it maybe used to explain all or a segment of an organization or a services supplier.

For example: we can design a brochure about our travel company, includes company’s mission, portfolio and all kinds of services …we supply.

We can also design a brochure about one of its favorite services, such as a special tour-to promote it only!

A good tourism marketing brochure should finish its duty as a good overview of an origination, a destination, a hotel or travel company, inspires the reader to the next step if he (she) is interested in the supplier’s services.

If a brochure catch the eyes of a random visitor or traveler who has no exact determination of buying or using, get him reading and put a good impression on the services supplier’s image, often is the feeling about a professional, it can be perceived as a good marketing brochure, although the reader do not take the next step then- just because he has no demand at that time.

That is the situation when a brochure does its responsibility of branding in the mind of a future client. It is a good job for a normal brochure.

Mistake 3: Another familiar trap in the mind of a brochure publisher is the concept that people read brochure thoroughly and carefully.

-In fact: A brochure, no matter how attractive or thorough, is usually simply glanced at. It maybe read in conjunction with other materials, to get an overall impression of a company. But it rarely devoured like a novel.

Mistake 4: The brochure doesn’t contain all the elements of a competent marketing message.

-In fact: Bit and pieces of information aren’t enough. Your brochure should take your prospects through your message from the beginning to the end. It should provide all the facts and persuasion necessary to get your prospects to take whatever action you want him to take.

Mistake 5: The brochure doesn’t contain a detailed list of services you offer.

-In fact: A prospect often looks at your services list to sees if you provide what they need. It they don’t see what they want, they may assume you don’t provide that services and call another one. Make sure you list all the services your visitor looks for.

Mistake 6: The brochure doesn’t explain how you differ from other competitors. There is no advantage of unique selling position for you. You look like the rest, and the rest is same you.

-In fact: If your prospects don’t know your competitive advantages, they often don’t have a clear reason to use or buy your services than another supplier’s.

(Here I tell you more about your competitive advantage:

A competitive advantage, in nature, is your unique selling position which is the foundation of your marketing strategy. All the marketing tools are used interactively in a period along a strategic plan of marketing your services. This marketing plan originates from many factors, such as the holidays season, the target visitors, the marketing budget, the stander of our services, the market trend, the competitors’ marketing strategy…but the most important is your target group.

Therefore, if you can figure out exactly what your target group of a marketing plan is, focus tourism attract them by a target brochure, you will know how to create the competitive advantages for your brochure marketing campaign.)

.........................................

All articles of David Kan published in this website can be reprinted or posted on other website as well as the author 's biography keep intact.

Read the part 2:

Part 2: The second 7 mistakes more to be revealed.

http://www.tourism-internetmarketing.com/brochure_marketing/tourism_brochure_marketing_index.htm

About The Author

David Kan is the CEO of T-IM.com

T-IM.com is the largest global Free tourism internet marketing resources with 57 & more online tools and forum to help tourism business enhance their internet marketing result.

Website URL: http://www.tourism-internetmarketing.com

Quickly join in the Tourism Internet Marketing Forum to enhance your internet sale as well as help other partners.

http://s12.invisionfree.com/TOURISM_MARKETING/index.ph

by: Stuart Lockley

I was speaking to a business owner recently who was having difficulty growing his business. Turnover had been static for a few years while costs had been creeping up as they do. Interestingly he claimed to have tried every marketing idea going and none of them worked. He had arrived at the idea marketing was a waste of time because nothing worked, nothing allowed him to increase his turnover to the next level.

In one sense I sympathised with him because we have all been in a similar position in our lives. I know I have felt frustrated in the past when nothing seems to work in different areas of my life. With marketing we can sometimes find ourselves in the position where nothing seems to work.

How many people have tried direct mail. They spend large amounts of money preparing a letter, buying a mailing list and sending out the letters. The result they receive is a pitiful response. This is a painful situation, as I know from my own experience experience. Being disheartened they conclude that direct mail does not work. Point out to them that direct mail works for other businesses and they will inform you that it does not work in their industry. They know because they have tried it.

Then they try advertising. They hire a firm to create some expensive advertising. The advertising is run in various media and once again they receive zero enquiries. The advertising agency claims you are building brand awareness but you conclude advertising does not work for you.

Of course if you point out that advertising seems to work for other companies they will assure you that advertising does not work in their industry. They know because they have tried it. So it goes on with trying various methods of marketing and concluding that none of them work.

Of course other companies are growing. Your turnover may be static or only increasing slowly, but other companies have turnover growing at 10%, 20% or even faster so various marketing ideas must be working for them. If you have tried various marketing ideas and they did not work it is time to give up the idea that these ideas do not work in your industry. If you have tried everything and nothing works the more likely explanation is that your execution is faulty.

If you want to grow your business and none of the things you have tried have worked, or you wish to grow faster but do not know how then seek outside help. Ask yourself a simple question. "What is more important to you - being able to say you have tried everything and nothing works in your industry or having a growing business.

About The Author

Stuart Lockley is a UK based Business Growth Specialist. To obtain further great ideas and information to help you grow your business visit http://www.stuartlockley.com and download the “Six Keys to Double the Value of your Business” Free

stuart@stuartlockley.com